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28/11 Richa Gupta
Assistant Manager - HR at Reach Local Services Pvt Ltd.

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Reach Local Services - Analyst - Search Engine Marketing (0-2 yrs)

Mumbai Job Code: 301668

Role & Responsibilities:

- Review the ads, keywords and landing pages and check whether they are in alignment with the focus of the campaign

- Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing and ReachLocal internal platforms for a variety of clients Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns

- Troubleshoot issues impacting campaign performance and communicate with customer success manager to clarify and make recommendations accordingly


- Monitor and administer Reach Local proprietary dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals

- Ensure that the assigned campaigns are reviewed within the set timeline of 30 days and achieve set quality benchmark

Keep pace with search engine and PPC industry trends and developments


- Maintaining and monitoring Larger Keywords List, Negative Keyword Mining, Bids and Budget and diagnose the root cause and come up with solutions to improve campaign performance

- Build rapport with stakeholders; Send across timely & appropriate communication to the onshore team

Key Requirements:

- Full Time Bachelor's degree.

- 0-2 years of experience in Search Engine Marketing/Advertising, any corporate experience

Location: Goregaon East, Mumbai - India

Schedule: Full-Time

Shift Timing: 9:30 am - 6:30 pm (Monday To Friday) including 1 Saturday working in a month

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