The Role :

- We are looking for a content champion who can own content-led storytelling for our stakeholders and become the torchbearer for content excellence for Razorpay products.

- You will work closely with the product team at Razorpay to help create India's most followed, read, and wanted content for Razorpay's newest products.

Roles and Responsibilities :

- Work closely with the PMM and PM team to build content strategies.

- Building and executing a content calendar that predictably drives waves of visitors and potential consumers

- Working with stakeholders to cut through the jargon to build consumer-friendly narratives

- Analyse trends and identify topics for content creation

- Leverage customer insights to drive content stories

- Adapt the style, tone, and voice to different mediums and scenarios

- Identify and tackle white spaces in our existing content work

- Write, review, and take blogs, stories, case studies, white papers, social media content, webpage copywriting live

- Collaborate with the central marketing team on ideation and execution.

- Develop content for social media working closely with the social media team

- Conceptualise scripts for product videos and testimonial videos

- Collaborate with various members of the product design, creative design and marketing teams to ensure consistency of copy and tonality of voice across products & campaigns

- Editing and proof-reading content for offline and online collaterals and platforms

Mandatory Qualification :

- A strategist who can build our content arsenal to win over consumers and merchants

- A master storyteller who can make people swoon with words, leaving them spellbound

- A people's champion who has a keen eye on trends, and knows how to win with them

- A dream seller who can build a content team that's driven and passionate. But more so, a team that's brilliant enough to dazzle the competition.

- A data whiz who knows how to measure content effectiveness

Good to have :

- 2-3 years of content marketing experience

- Strong creative & soft skills combined with an affinity for data

- Basic knowledge of SEO and content management systems

- Experience in writing short format copy and managing copy for social media

- B2B/SAAS content/marketing experience would be a big plus

- Impeccable written and spoken communication skills

- Very strong proofreading skills

- Acute attention to detail

- Broad understanding of analytics to measure content success

- Strong bias-for-action and ownership mindset

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