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11/01 Manaswani Sehgal
HR at Ratna Sagar Publications Ltd.

Views:67 Applications:15 Rec. Actions:Recruiter Actions:2

Ratna Sagar - Executive - Digital Marketing (2-4 yrs)

Delhi Job Code: 105913

Ratna Sagar Pvt. Ltd is seeking a dynamic digital marketer to enhance online/digital presence of the organisation.

The profile will be responsible for the following.

- Online brand management (Digital Marketing)- Ensure that the company's online presence on all social media platforms.

- Content Development and curation-Independently create/developer eye-catching content for online marketing

- Attend local workshops, exhibitions etc (if required)

Role and Responsibilities : 

- Devise digital communication strategy through competitive research across all social media platforms (Twitter, Facebook, LinkedIn, etc.) to build a lasting digital connection with viewers & and client touchpoints.

- Launch optimized online adverts through Google Ad-words, Facebook, etc. to increase company and brand awareness.

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.).

- Set up and optimize event pages/web presence within each platform to increase online visibility.

- Analyze and optimize website user/visitor/audience footprints.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Be actively involved in SEO efforts (execute ad-words campaigns keyword, image optimization, etc.)

- Evaluate emerging social media/ online marketing trends, metrics, technologies and provide inputs for its adoption where appropriate.

- Brainstorm new and creative growth strategies.

- Provide creative ideas for content marketing and update website

- Prepare online newsletters and promotional emails and organize their distribution through various channels.

- Collaborate with designers to improved user experience.

- Independently write/create/develop blog design & posting, article publishing, RSS feeds, forum listing, etc.

Required Candidate profile

- Candidate having qualification, MA (English) is a must.

- 2 to 3 years of proven experience in

- Search Engine Principles & Algorithm (Google, Yahoo & Bing) tools

- Google Analytics, Webmaster tools

- Social media marketing.

- Paid social media advertising

- Email marketing.

- Search engine marketing.

- Develop skills with technology tools and platforms.

- Content marketing.

- Mobile marketing.

 - Visual marketing.

- Running PPC campaigns

- Excellent written and verbal communication skills - should be able to independently write/create/develop blog design & posting, article publishing, RSS feeds, forum listing, etc.

- A tech-savvy and intuitive with great ideas to reinforce our marketing campaign

- Attention to detail and ability to deliver high-quality work under tight deadlines.

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