RapidShyp - Senior Executive - Content Marketing (1-3 yrs)
- Collaborate in the development of a robust content marketing strategy with tangible goals.
- Bring this strategy to life by creating and adhering to a monthly content calendar.
- Spearhead content marketing initiatives, including crafting informative long-form blogs, insightful case studies, compelling reports, and engaging eBooks designed to propel our brand objectives forward.
- Dive deep into market research by interviewing sellers and customer-facing teams, acting as the linchpin for end-to-end content creation, and collaborating seamlessly with design and video creative teams.
- Ensure the freshness and relevance of our content by editing, proofreading, and updating based on evolving scopes, product advancements, or market developments.
- Craft content in alignment with Google's guidelines, emphasizing both user readability and experience.
- Analyze and report on web traffic metrics, providing valuable insights to refine our strategies.
