15/04 Pushpa
HR Manager at Rapido

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Rapido - Specialist/Analyst - Email Marketing (2-3 yrs)

Bangalore Job Code: 70916

Responsibilities : 

- Email Marketing Analyst will be responsible for the production of email marketing communications with customers.

- The analyst should be well versed with email marketing platforms and strategies to work closely with their company's graphic design and marketing teams to create visually appealing email templates

- The analysts should also utilize measurement tools and platforms to create mass email campaigns, track open and delivery rates, and monitor inbox placement.

- Email channel expertise including- CRM management, responsive creative/technical design, deliverability, list segmentation, and best practices

- Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability and

CAN-SPAM laws :

- Expert knowledge of developing rule-based logic and email templates that integrate personalized dynamic content elements

- Knowledge of results-driven email metrics, specifically A/B testing and KPI tracking.

Key Requirements :
- 2-3 years of relevant work experience required.

- Must have strong skill with HTML and CSS for responsive email design.

- Ability to manage multiple email campaigns with up to 100 different segmented messages sent weekly to a large user base.

- Analyze campaign performance, summarize key insights, and offer recommendations.

- Immediate joined have added advantage.

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