Rapido - Remarketing Role (3-4 yrs)
Summary :
This position will work as part of a cross-functional team made up of marketing, retention and 3rd party vendors (ad platforms). The individual will be responsible for conceptualizing, planning and implementing remarketing strategies for our audiences.
Responsibilities :
To come up various audience segments : active, inactive, uninstalled users and create campaigns to target them and convert them to transactions.
Drive campaign management service quality, client retention & growth : Use of data and analytics to deliver marketing efficiencies.
Platforms : Google, Facebook, 3rd party vendors
- Analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment.
- Understand client challenges around driving traffic, customer acquisitions and/or revenue & map their business requirements to our solutions and services in the paid channel marketing domain.
Requirement :
- Minimum 3+ years of experience in digital marketing.
- Preferable from B2C start-ups.
- Immediate joiners have added advantage.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
