Rapido - Campaign Specialist (0-2 yrs)
Job Description: Campaign Specialist l
- Rapido is India's leading Bike Taxi application focussed on making your daily intracity commute more time-efficient and economical.
- If you are the type of person who steps forward, takes responsibility and delivers results, you are in the right place. If you are driven, a people person with the want to learn, you are in the right place.
- In this role, you will be expected to manage complete customer engagement. Should develop a deep understanding of customers to improve customer retention. Loyalty and overall NPS score. You will work across the team to ensure personalized engagement is delivered to customers.
- You will be responsible for the strategic campaign development as well as the analysis and insight from all CRM and Loyalty activity.
- Own and revise charter for Customer experience. Solving key customer pain points/experience enhancements by working closely with different teams.
- Strategic planning and execution of all CRM and Loyalty campaigns to deliver against customer service and retention KPI's.
- Identify opportunities to drive incremental revenue from existing customers at key stages of their relationship with us.
- Identify the reasons for churn and minimize it by taking pro-active measures.
- Map customer journey and develop listening points in the journey.
- Working with the analytics team to set up, update and track all the key performance factors involving customer service.
- Identify opportunities to grow the database; invaluable customer segments.
- Forecast, manage and monitor department budget.
- Working with the ads creative and operations team to ensure that there is enough visibility of the product.
- Prepare customer engagement plans for different cities using multiple communication channels.
- Influence future lifetime value through higher product adoption, customer satisfaction, and overall health success.