Desired Candidate Profile:

RailRestro is looking for a dedicated and experienced individual. App Store Optimizer who can execute App optimization strategies across multiple platforms.

Job Description (JD):

- To develop App Store Optimization (ASO) strategies to ensure that our apps appear at the top of the search results in all the Online App stores.

- Set up an effective ASO (App Store Optimization) strategy to optimize and improve App discoverability in Google Play and App Store.

- Analyze competitors' performance on the Google Play Store and App Store to create a better ASO Strategy.

- Work with the company's internal stakeholders and external agencies to gain insights and identify areas for improvement.

- Conduct ASO experiments using meticulous approaches and measurement methods such as A/B tests and statistical methods. Prove the effectiveness of the approaches and methods involved.

- Conduct daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across all the App stores.

- Develop and implement link-building strategies.

- Handle various Social Media Platforms for App.

- Reviews Responses and Rating Analysis of Apps

- Stay updated on industry trends and latest practices in ASO/SEO and Google/Apple algorithm updates.

- Work with intelligence and analytics tools, dashboards, data, and data-based decision-making processes.

- Unique title creation using researched keywords and writing app descriptions.

Requirements:

- 2 to 5 years of experience with ASO, App Store Optimization, and SEO, Search Engine Optimization - Must

- In-depth understanding of the app store and play store ecosystem.

- Must possess data-driven with strong problem solving and analytical skills

- Understanding of Developer Console and App related metrics

- Languages: English - Proficiency in both verbal Communication and Writing skills.

- Knowledge of additional languages - strong advantage

If you are interested in this position, please share your updated resume with the following details:

- Current CTC:
- Expected CTC:
- Notice Period:

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