Who We Are :

- QuitSure, a digital therapeutic, is the no.1 quit smoking app in the world. It is also one of the most effective and innovative quit-smoking programs in the market today. We are founded by alumni of IIT, IIM, and Stanford University. Our mission is to get 1 million smokers smoke-free in the next one year. Do take a look at our website: https://www.quitsure.app to learn more about what we do and how it works. We are well funded, and based in Mumbai. We are also sharing a brief presentation to give you an overview about QuitSure.

Key Responsibilities :

Strategic Leadership : Develop and implement innovative performance marketing strategies across multiple digital platforms, focusing on Facebook, Instagram, google ads and other similar platforms.

Data Analysis and Reporting : Utilize analytics to monitor, optimize, and report on campaign performance. Make data-driven decisions to enhance campaign effectiveness and ROAS.

Budget and Resource Management : Efficiently manage budgets and resources across various campaigns and channels for QuitSure brand, ensuring optimal allocation for maximum impact.

Market Research and Trends Analysis : Stay updated with the latest trends and changes in social media marketing, particularly on Facebook and Instagram, and adjust strategies accordingly.

Key Result Areas (KRAs) :

Campaign Performance : Achieve targeted ROAS and conversion metrics across all managed campaigns to drive revenue.

Innovation and Strategy Implementation : Successfully implement cutting-edge strategies and tools for performance marketing and remarketing, staying ahead of the curve in the industry.

Budget Optimization : Maximize campaign results for high budget campaigns (think millions of dollars), demonstrating efficient allocation and utilization of resources.

Reporting and Insights : Provide insightful and actionable reports to CEO, driving decision-making and strategy refinement.

Qualifications :

- Bachelor's degree in Marketing, Business, Engineering or related field. 3-4 years of experience in performance marketing, specifically in managing Facebook and Instagram ad campaigns.

- Prior agency experience, having managed performance marketing for multiple clients. Has personally managed a budget of at least INR 1 crore.

- Strong analytical skills and experience with marketing metrics and analytics tools.

- Excellent communication and leadership abilities.

- Proven track record of developing successful marketing strategies and campaigns with high budgets.

- Detailed understanding of user funnels and remarketing campaigns.

Compensation :

- Compensation will be competitive, commensurate with your experience, but not more than 18 LPA. Looking forward to connecting with you. Hope you are excited about being part of this high-impact organization.