Executive - Human Resources at QuillBot
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QuillBot - Executive - Digital Marketing (1-5 yrs)
Job Responsibilities:
- Planning, development, and implementation of SEO strategies on projects.
- Continuous monitoring of industry trends and staying on top of search engine algorithmic changes.
- Develop and update internal SEO documentation.
- Execute all activities related to the company's organic search marketing strategy.
- Analysing website and Develop SEO Strategy.
- Create and Implement Digital Promotions (Social Media Promotions).
- Keyword Research and finding the best opportunity for business.
- Analysing the backlink profile and make a backlink strategy.
- Optimising on-page content according to target keywords and variants.
- Suggesting improvement on the website by collaborating with the web design and marketing team.
- Ability to make optimise Paid Ads on different platforms: Google Adwords, Facebook Ads, Quora Ads
- Comfort with data to be able to analyse campaign performance (on Google AdWords and Google Analytics)
- Should be strong in data analysis related to digital marketing campaigns
- Use PPC to increase qualified leads for market segments.
Ideal Candidate:
- Must have good knowledge and 1+ years of experience in on-page and off-page SEO factors.
- In depth knowledge of SEO, keyword and competitor research. Strong familiarity with Google Analytics, Webmaster and other third-party keyword research, SEO and optimisation tools.
- Experience in SMO and SMM will be an added advantage.
- Experience with long term projects and/or product based companies.
- Certifications in Google Adwords, Digital Marketing (IAMAI or equivalent) would be highly preferred.
- Good Communication Skills.
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