Job description

- Design and manage campaigns end-to-end in conjunction with the marketing team within Salesforce to improve key customer and prospect journeys and drive customer engagement and CLV growth.

- Develop campaigns that target different segments appropriately, considering target segmentation, tailored propositions and offers, bespoke copy, and format to maximize customer engagement and lifetime value.

- Work with the broader marketing team (copywriters/designers) on any required assets for campaigns across copy, imagery, and other content requirements, working closely with them to refine and ensure the creative will support campaign targets.

- Build your own campaigns using drag-and-drop templates and various design elements.

- Ensure all campaigns are quality checked (spelling, layout, accuracy) as standard, with all content approved by key stakeholders.

- Report on campaign performance and their impact on key business metrics and use data/analytics to validate suggestions, leveraging these insights to drive campaign improvements.

- Analyze market reports to determine what kind of marketing trends the business should respond to Ensure a test and learn mindset is at the heart of all campaigns, testing channels, offers, copy, and creativity to drive continuous improvement and support key metrics.

- Support and contribute to the development and implementation of the customer life-cycle marketing plan and planning.

- Support for the wider Marketing Team as and when required

- Apply test and validation best practices with solutions deployment across Development, Configuration, User acceptance test, and Production CRM instances

- Work with marketing team to optimize campaign process

- Troubleshoot software or user errors that inhibit the efficiency of the interaction between people and technology with the technology team.

- Keep up with upcoming CRM Online updates per Salesforce roadmaps publication and other communications channels and identify opportunities to further optimize.