We are seeking a highly motivated and creative with a strong background in graphics and design to join our team. As a Graphics and Design Specialist, you will be responsible for developing and executing visually captivating digital marketing campaigns to promote our brand and products.

Key Responsibilities:

- Design and create visually compelling graphics for digital marketing initiatives, including social media posts, website banners, email templates, infographics, and other promotional materials.

- Collaborate with the marketing team to develop innovative and engaging visual concepts that align with the brand's identity and marketing objectives.

- Produce high-quality multimedia content, such as videos, GIFs, and animations, to enhance online presence and user engagement.

- Optimize graphics and design elements for various digital platforms to ensure maximum reach and impact.

- Stay updated with industry trends and best practices in digital marketing, design, and user experience to implement fresh ideas into campaigns.

- Assist in managing and updating the company website, ensuring it is visually appealing, user-friendly, and consistent with the brand's image.

- Conduct A/B testing on various design elements to optimize performance and conversion rates.

- Collaborate with the content team to create visually appealing content that complements written material.

- Monitor and analyze the performance of digital marketing campaigns, making data-driven decisions to improve results.

- Utilize graphic design software and tools proficiently to produce high-quality and impactful visuals.

Qualifications & Skills:

- Bachelor's degree in any field.

- Proven work experience as a Digital Marketing Executive with a focus on graphic design.

- Proficiency in industry-standard graphic design tools, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).

- Strong understanding of digital marketing principles and best practices.

- Developing concepts, graphics and layouts for product illustrations, company logos and websites.

- Knowledge of Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software

- Prepare rough drafts and present ideas

- Creating graphics for different social media handles

- Develop illustrations, logos and other designs using software or by hand.

Having Knowledge of:

- Adobe Illustrator

- Adobe Photoshop

- Adobe Premiere Pro

- Adobe After Effects

- Figma

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