Job Description :

- If you live and breathe digital marketing, we want to talk to you.

- We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

- Digital marketing managers will work with the marketing/sales team, supporting teams and vendors to launch campaigns on time and on budget.

Responsibilities and Duties :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize the user experience

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Instrument conversion points and optimizes user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies.

Required Experience, Skills and Qualifications :

- Degree/diploma in digital marketing or a related field.

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels.

- Knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits :

- 8 Working hours

- Day Shift only

- Healthy work environment

- Adaptable/Flexible work culture

- Long-term association

- ESIC & PF (after probation)

- Paid Leaves (after probation)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.