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19/08 Esha A
Talent Acquisition at Purplle.com

Views:1564 Applications:400 Rec. Actions:Recruiter Actions:55

Purplle.com - YouTube Influencer Marketing/Client Servicing (2-4 yrs)

Mumbai Job Code: 87379

About the Company :

Purplle is India's No. #1 beauty destination. We are an online space to all the beauty and wellness needs showcasing some of the best products from the leading brands in the world. With a powerful connection of technology and beauty we deliver the best of the both the worlds.

Company's website : https://www.purplle.com

We are looking for enthusiastic people who think they can create value for us & contribute to our culture.

Youtube Influencer Marketing:


We are seeking a digitally-savvy, passionate and results-driven, experienced Influencer Marketing Manager who lives and breathes innovative digital media and is immersed in our socially-active, content-obsessed and brand-conscious target audience.

Roles And Responsibilities :


The responsibilities of the role involve the following :

- Research, locate and engage potential influencers across all channels, and collaborate with them to develop new content on behalf of Purplle.com

- Negotiate with both influencers / networks/Multi Channel Networks and work with internal and external teams to execute influencer contracts

- Manage and expand Purplle's network of bloggers and influencers.

- Develop Influencer campaign briefs, including deliverables, KPIs, and messaging requirements

- Scheduling digital marketing / influencer marketing campaigns and continuously analyzing their success to determine whether to reinvest or not.

- Experiment with new ways to leverage influencers to achieve company goals

- Implement integrated influencer campaigns that are aligned with company's strategy to meet business objectives

- Master, grow and maintain our proprietary platform and network of influencers to facilitate the creation and distribution of authentic, relevant content

- Stay on top of industry trends, the latest influencer and digital media advancements and relevant campaigns

Requirements :


- Applicants should have demonstrable experience using social media trends and technology to identify and build relationships with best-fit influencers.

- Ideal candidates will have extensive knowledge of the evolving digital landscape with a proven track record of developing and executing multiplatform paid, owned and earned social media programs at scale.

- At least one year of experience managing online influencer/brand ambassador programs, ideally for large, national, consumer-facing brands

- Strong analytical skills, including the ability to distill, synthesize and draw conclusions on large amounts of data, using Google Analytics and other sources

- The ability to think strategically and execute tactically

An aptitude for being organized and flexible and for delivering results in a fast-paced environment

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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