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02/07 Mrinalini Singh
HR Executive - Generalist at Purplle.com

Views:299 Applications:80 Rec. Actions:Recruiter Actions:6

Purplle.com - Associate - Site Merchandising (2-3 yrs)

Mumbai Job Code: 81257

Designation : Site Merchandising Associate

Budget : 4 - 4.5 LPA

Experience: 1.5 - 3 years

Responsibilities :

- Responsible for planning, implementing and tracking onsite assets- performance.

- Closely work with marketing & category team to prepare monthly promotional calendar as per business targets.

- Do Asset, Category & Brand level performance analysis to identify gaps and find business insights to improve customer experience and conversion rate.

- Implement/Execute Daily/weekly onsite campaigns to drive business targets.

- Prepare & execute seasonal, thematic & tactical campaigns to maximize sales.

- Lead designing team to drive entire web content like banner, video, emails etc.

- Set KPI benchmarks to measure performance and prepare course correction plan.

- Regularly review customer journey through the site and recommend the changes in order to enhance conversion rate.

- Track competition practices and drive insights for improvements.

- Should be comfortable using various e-commerce back end tools to manage day to day operations.

- Ensure copy, images and product info used on creatives is accurate and updated.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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