Job Overview :

- As an Associate Business Manager Paid Media Advertising Manager, you will work closely with the Paid Media team to support the planning, execution, and optimization of digital advertising campaigns. This role requires a detail-oriented and proactive individual with a passion for digital marketing. The Assistant Business Manager will contribute to the success of campaigns through campaign set-up coordination, data analysis, and coordination of various advertising activities.

Requirements Of Work Experience :

- 2 to 3 years

Key Responsibilities :

Campaign Management :

- Assist in coordinating the planning and execution of paid media advertising campaigns across platforms like Google Ads, Facebook, Instagram, and others.

- Support the team in managing campaign schedules, deliverables, and timelines.

Data Analysis And Reporting :

- Assist in analyzing campaign performance data to derive actionable insights.

- Contribute to the preparation of regular reports, highlighting key performance indicators and areas for improvement.

Keyword And Audience Research :

- Conduct thorough keyword research to identify relevant and high-performing keywords for search campaigns.

- Define and refine target audience segments for various campaigns based on market research and performance data.

Creative Coordination :

- Collaborate with the creative team to ensure timely development and delivery of ad creatives.

- Support A/B testing initiatives to optimize ad copy and visuals.

Market Research :

- Support the team in conducting market research to identify trends, competitor activities, and opportunities for campaign improvement.

- Contribute to the development of audience targeting strategies.

Training And Mentorship :

- Train and mentor junior analysts, providing guidance on campaign management best practices and analytical techniques.

- Foster a collaborative learning environment within the team.

Client Interaction :

- Act as the first point of contact for clients for day-to-day operational queries and updates.

- Facilitate regular communication with clients, ensuring their needs and expectations are met.

Collaboration And Communication :

- Collaborate with cross-functional teams, including marketing, sales, and creative, to align paid media strategies with overall business goals.

- Assist in the preparation of presentations, proposals, and campaign documentation.

Qualifications :

- Bachelor's degree in Marketing, Business, or a related field.

- Previous experience in a digital marketing or advertising role is a plus.

- Strong organizational skills with attention to detail.

- Proficient in Microsoft Office Suite and familiarity with digital marketing tools.

- Excellent communication and interpersonal skills.

If you have these skills, please send your Resume in text or MS Word format