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29/09 Ajay Gopalakrishnan
Human Resources Lead/Head - HR at Pureplay Skin Sciences

Views:27 Applications:18 Rec. Actions:Recruiter Actions:15

Pureplay Skin Sciences - Manager - Product Marketing (3-6 yrs)

Thane Job Code: 178849

Purpose - Why does it exist?

To drive quantified brand and category growth by crafting and delivering key marketing interventions

Key Performance Indicators :

1. Overall category offtake and QoQ growth

2. Category and channel level ROAS delivery

3. New initiative & launches contribution to business growth

Key Responsibilities :

1. Deliver tertiary targets for each channel in collaboration with channel heads measured by percentage of total brand and absolute QoQ growth

2. Identify opportunities & execute special promotional items for category growth - eg, combos, gifting, samples, GWPs and more

3. Analyze & draw insights from SKU / channel level data to define way forward on growth and promotions

4. Manage category profitability - promotional spend vis a vis sales achieved

5. Market research to gain consumer understanding and feedback internally to marketing, sales and product development teams

6. Competition benchmarking - price, product mix, bundling, other key trends, market share analysis

7. Liase with channel heads & marketing sub-function managers to execute adequate promotional activities (incl. influencer marketing, content creation, social activation, GWPs & more)

8. Manage innovation marketing - define pipeline & grow portfolio along with product team in line with category ambitions & effectively conceptualize & manage cross-channel product launches

Experience & Qualification :

Mandatory:

- Minimum 3-4 years of experience in core marketing functions

- Masters/MBA in marketing with a good academic record

Preferred :

- Experience in the beauty/lifestyle category

- Prior experience in crafting brand strategy

- Prior experience with digital-first brands

- Proven data orientation

Location : Thane, Mumbai

If you are passionate product marketer, then share your updated profile 

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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