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29/09 Ajay Gopalakrishnan
Human Resources Lead/Head - HR at Pureplay Skin Sciences

Views:18 Applications:16 Rec. Actions:Recruiter Actions:15

Pureplay Skin Sciences - Manager - Product Marketing (3-6 yrs)

Thane Job Code: 178849

Purpose - Why does it exist?

To drive quantified brand and category growth by crafting and delivering key marketing interventions

Key Performance Indicators :

1. Overall category offtake and QoQ growth

2. Category and channel level ROAS delivery

3. New initiative & launches contribution to business growth

Key Responsibilities :

1. Deliver tertiary targets for each channel in collaboration with channel heads measured by percentage of total brand and absolute QoQ growth

2. Identify opportunities & execute special promotional items for category growth - eg, combos, gifting, samples, GWPs and more

3. Analyze & draw insights from SKU / channel level data to define way forward on growth and promotions

4. Manage category profitability - promotional spend vis a vis sales achieved

5. Market research to gain consumer understanding and feedback internally to marketing, sales and product development teams

6. Competition benchmarking - price, product mix, bundling, other key trends, market share analysis

7. Liase with channel heads & marketing sub-function managers to execute adequate promotional activities (incl. influencer marketing, content creation, social activation, GWPs & more)

8. Manage innovation marketing - define pipeline & grow portfolio along with product team in line with category ambitions & effectively conceptualize & manage cross-channel product launches

Experience & Qualification :

Mandatory:

- Minimum 3-4 years of experience in core marketing functions

- Masters/MBA in marketing with a good academic record

Preferred :

- Experience in the beauty/lifestyle category

- Prior experience in crafting brand strategy

- Prior experience with digital-first brands

- Proven data orientation

Location : Thane, Mumbai

If you are passionate product marketer, then share your updated profile 

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