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17/07 Ajay Gopalakrishnan
Human Resources Lead/Head - HR at Pureplay Skin Sciences

Views:129 Applications:47 Rec. Actions:Recruiter Actions:26

Pureplay Skin Sciences - Manager - Brand Communication (2-6 yrs)

Any Location/Thane Job Code: 167530

Purpose - Why does it exist?

To conceptualize & develop consumer-centric brand content across channels for our distinctive, fast-growing men's care brand - Phy

Key Performance Indicators

- Effective management of content pipeline

- Content development aligned to brand strategy & business objectives

- Social media growth in line with targets


Key Responsibilities :

- Craft brand & product communication for all touchpoints aligned to our brand tonality - digital & offline

- Conceptualizing & creating engaging, meaningful content for social media (especially, but not only IG feed & stories)

- Effectively manage promotions on social channels

- Imbibe the brand's purpose and values, and drive their wider dissemination through both short-form & long-form content across channels including Social, Website, PR, Blog etc.

- Work with a team of designers to create marketing collateral

Experience & Qualification

- 3-4 years of experience in communications and/or digital media

- Masters / MBA in marketing or communications with a good academic record

- Experience in copywriting & content development for consumer goods / lifestyle / men's grooming brands directly or at Creative Agencies

- Preferred - Experience in visual content production

Competencies

- Conceptual understanding of Brand Strategy

- Great aesthetic sense to drive content design

- Social media savvy

- Stickler for using the right grammar & spellings

Behavioral Indicators

- Up to date with Digital, Social & Cultural trends

- Strong planner & multi-tasker

- High level of attention to detail

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