Human Resources Lead/Head - HR at Pureplay Skin Sciences
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Pureplay Skin Sciences - AMS Specialist (1-3 yrs)
Purpose - Why does it exist ?
1. The main purpose of this role is to efficiently scale the Amazon ads budget and sales for both the brands - Plum and Phy
Key Performance Indicators :
Scale Amazon ads sales while maintaining a healthy ROAS. Specific indicators include :
1. Sales generated from CPC campaigns
2. Advertising cost of sales (ACOS) of CPC campaigns
3. ACOS and NTB metrics for CPM campaigns
Key Responsibilities :
1. Create, optimize and manage targeted CPC campaigns to meet revenue and volume goals
2. Analyze trends and deep dive into analytics data to form the basis of campaign strategies and optimization
3. Monitor competitors and adjust approach to ensure our position as category leaders
4. Work with different teams to incorporate the AMS strategy into relevant initiatives such as product launches and seasonal sales
5. Work with content and design teams to develop high performing creative ad content
6. Keep up to date with new technology and trends within the amazon ads and identify areas for potential growth
7. Develop strategies to successfully gain market share in different categories
8. Efficient use of ad spends by striking the right balance between CPM and CPC spends
Experience & Qualification :
Mandatory : 1+ year of experience in successfully managing Amazon CPC campaigns. Good analytical ability, quantitative aptitude and Excel skills are a must.
Location : Thane (Mumbai) / Bangalore.
Join us if you are willing to work in a fast paced and value driven organization!