Hiring Manager at Puredot Inc
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Puredot - Senior Marketing Manager (2-10 yrs)
What are your responsibilities?
Strategic Planning:
- Develop and execute comprehensive marketing strategies aligned with overall business objectives.
- Conduct market research to identify trends, competitor activities, and opportunities for innovation.
Team Leadership:
- Lead and mentor a team of marketing professionals, providing guidance, support, and fostering a collaborative and high-performance culture.
- Delegate tasks and responsibilities effectively to ensure the successful execution of marketing campaign
Campaign Management:
- Oversee the planning, development, and execution of integrated marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
- Collaborate with creative teams to ensure marketing collateral and content align with brand messaging and guidelines.
Brand Management:
- Uphold and strengthen the company's brand identity across all marketing efforts.
- Ensure consistency in messaging and visual elements in all marketing materials.
Cross-Functional Collaboration:
- Work closely with sales, product development, and other departments to align marketing strategies with overall business goals.
- Collaborate with external agencies and partners to enhance marketing effectiveness.
Data Analysis and Reporting:
- Utilize analytics tools to measure the effectiveness of marketing campaigns and initiatives.
- Generate regular reports to assess key performance indicators (KPIs) and adjust strategies accordingly.
Budget Management:
- Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
- Monitor expenses and provide regular financial reports to senior leadership.
Digital Marketing:
- Drive digital marketing initiatives, including SEO, SEM, social media advertising, and email marketing.
- Stay abreast of digital marketing trends and recommend innovative strategies to stay competitive.
Market Expansion:
- Identify and evaluate opportunities for market expansion and new customer acquisition.
- Develop and execute market entry strategies for new products or services.
Minimum Qualifications
Are you right for the role?
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- Proven experience in a senior marketing role, preferably in a similar industry.
- Strong leadership and team management skills.
- Demonstrated success in developing and executing strategic marketing plans.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation, analytics, and other relevant tools.
- Ability to thrive in a dynamic, fast-paced environment.
- Strong analytical and problem-solving skills.