07/02 Rati Verma
HR at YourHR

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Public Relations & Brand Specialist - Advertising Firm (4-6 yrs)

Delhi Job Code: 62539

Public Relations & Brand Specialist will use a wide range of media to build and sustain a good image for our brand through planned publicity campaigns and PR activity. This role forsomebody who aspires to go beyond just PR.

The day-to-day responsibilities :

- Independently develop implement media strategy documents, goals, media targets,pitch angles and media materials.

- Be responsible for implementing on-going public relations strategies for the brand.

- Cultivate relationships with influential print, digital and broadcast journalists or thought leaders within the industry.

- Write media releases and other press materials, digital content for the company's social media outlets, such as regular posts, blogs or tweets.

- Regularly analyse and report on media coverage.

- Ability to draft press releases and create content for media dissemination.

- Organize promotional events, like bloggers meet up, press conferences and open house discussions.

- Ensure brand consistency.

Key skills required:

- Proven working experience in public relations required.

- Awareness of the PR significance of social media.

- Proven track record of designing and executing successful public relations campaigns at both a local and national level.

- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.

- Exceptional writing and editing skills.

- Solid experience with social media including blogs, Facebook, Twitter, etc.

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