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06/10 Piyali Laha
Senior Executive HR at PS Group

Views:77 Applications:23 Rec. Actions:Recruiter Actions:0

PS Group - Manager - Performance Marketing (7-15 yrs)

Kolkata Job Code: 179887

- Build a strong Performance Marketing strategy to reach the target audience at scale to deliver growth at optimum costs.

- Build and lead the performance marketing team towards meeting business objectives.

- Plan, strategize and execute all performance marketing campaigns through paid mediums (Facebook, Google, affiliates, Programmatic, etc.) & organic mediums (SEO, ASO, etc) to meet business growth.

- Implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.

- Measure and report performances of all digital marketing campaigns using different analytics and attribution tools to assess against goals and business impact.

- Plan and forecast monthly, quarterly, annual acquisition numbers and costs.

- Partner with the creative and brand marketing teams to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Should be able to build agile capabilities in the digital marketing portfolio to be able to meet dynamic business needs.

- Drive marketing - tech roadmap in coordination with the Tech and Product Teams.

- Utilize strong analytical ability to evaluate end

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