Senior Executive HR at PS Group
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PS Group - Manager - Market Analysis - Market Research (5-7 yrs)
- Derive consumer insights through dip-sticks, FGD and in-depth interviews.
- Data mining of current users to elucidate and quantify the insights.
- Conduct competitive analysis, product category research, and campaign evaluation across traditional media (ATL/ BTL, on-ground activation, sales channel) as well as online platforms and social media to achieve business objectives.
- Use analytics tools to gather and analyze key marketing information such as research, product usage data, consumer trends, industry trends, for development of segmentation analysis, marketing strategy, business case formulation & marketing planning.
- Forecast trends & develop analytics-based trade & shopper-insights to feed into regional initiatives and activations & thus providing valuable inputs to different channel loyalty programs
- Understand selling patterns to gain maximum sell in key customers
- Derive insights based on market research data to understand brand health, communication effectiveness, impact of ATL/BTL activities, competitor performance, consumer pain points and consumer transaction behavior
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