ProProfs.com - Team Lead - Search Engine Optimization (4-6 yrs)
- If you live and breathe SEO, we want to talk to you. We are looking for an SEO Team Lead to develop, implement, track and optimize our digital marketing campaigns across all digital channels for our global SAAS products & web publishing business collectively generating millions of sessions.
Job Description :
- Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth.
- Craft content strategies that guide the content team based on keyword research.
- Deliver new keyword clusters, keywords, and topic clusters for new content generation and old content revamp.
- Lead content marketing outreach & high-quality link building campaigns and initiate communication with prospective websites & influencers
- Analyze the performance of SEO campaigns, and assess against goals (ROI & KPI)
- Collaborate with internal teams to create landing pages and optimize the user experience
- Identify SEO issues with a continuous audit process and ensure that those issues are reported to concerned teams on time.
- Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, etc is a plus as we are expanding our marketing channels.
Requirements :
- Excellent communication skills (both written and verbal)
- Proven working experience in SEO.
- Strong technical SEO knowledge based on Search Console, Screaming Frog & other industry tools.
- Sound knowledge of concepts like crawl budget, cannibalization, content pruning, etc.
- Sound knowledge of SEO best practices and the latest trends.
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Strong analytical skills and data-driven thinking
- Experience in doing SEO for SaaS/large publications is a plus.
