Responsibilities:

- Oversee and execute the content and SEO strategy

- Drafting content on WordPress, ensuring the SEO friendliness of the published page

- Update and maintain the content on the website to be in line with the changing SEO developments

- Improve key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion and measure ROI

- Continually work on the Search Engine Optimization of the product websites

- Develop, evaluate and oversee the implementation of A/B testing protocols and procedures

- Identify new trends in content marketing, evaluate new mediums and ensure the brand is at the forefront of industry developments

- Assisting in the formulation of strategies to build a lasting digital connection with consumers through content

- Manage Graphic designers, content writing professionals and other vendors

- Improving the user experience on the company's website (Includes design, content and usability)

- Track and measure SEO performance, and report web analytics metrics using Google Analytics and Tag manager

- Set up and execute email campaigns on CRM

- Reach out to influencers and media professionals to push the brand and get more visibility

- Do link building outreach to earn backlinks to the company's content assets

- Publish guest posts in external media publications

Key skills: Blogging, Content Writing, Editing, Search Engine Optimization/SEO, Social Media Management, Content Management, Internet Marketing, Wordpress.

Requirements:

- 1+ years' experience in content writing or content marketing (preferably B2B)

- Excellent writing skills with impeccable grammar

- Demonstrable experience with email marketing, lead generation and SEO

- Knowledge of HTML and CSS would be a plus

- Good knowledge of all digital marketing channels

- Familiarity with web design and WordPress

- Having your own blog/website is a huge plus

Ranjitha
7619598141

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