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28/02 Roshan Shukla
Manager at Promo Sapiens

Views:315 Applications:97 Rec. Actions:Recruiter Actions:38

Promo Sapiens - Manager - Digital Marketing (1-3 yrs)

Mumbai Job Code: 28397

Job Description:

Manager- Digital Marketing will independently formulate and direct the overall digital marketing and communication strategy for the entire roster of artists, events and the company. She/he will work directly with the Business Head to create online marketing plans and craft strategies that are unique to each artist's talent and target audience. She/he will be granted a great deal of autonomy and be expected to deliver results and guide others with minimal supervision.

Key Responsibility Areas

- Oversee online content strategy and management of our company, roster of artists, live properties & Events.

- Constantly re-evaluate and optimise best practices for artists and company in the fast changing world of social media and digital marketing.

- Self-execute across a gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Remarketing / Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc. / Content marketing / Email marketing / SMS marketing / WhatsApp marketing)

- Liaise with team & various partners to create and execute creative marketing campaigns surrounding our artists- music releases, concerts,tours, appeareances and other endeavors.

- Monitor new and emerging online platforms; educate managers and artists on platforms that will be beneficial to use.

- Create and execute online advertising plans as needed; oversee plans executed by clients/partners/associates.

- Develop and oversee the creation of monthly reports for artist managers; educate them on strengths, weaknesses, and trends across artists- online properties.

- Devise, test and evaluate multiple user growth strategies to constantly add to social media assets

Experience, Knowledge and skills:

- 1-3 years of digital marketing experience, preferably in the music, entertainment, or tech industry.

- Entrepreneurial attitude, ability to see a project through from start to finish with little to no supervision.

- Working knowledge of Facebook Ads, Twitter Ads, Google AdWords and YouTube Campaigns

- Excellent copywriting and editing skills.

- Deep knowledge of all social platforms and an active interest in emerging trends in this space.

- Working familiarity with web development, domain registration, and hosting.

- Basic front-end web design knowledge (HTML, CSS) and digital asset editing (CS6).

- Willingness to attend artist performances in the evenings and on the weekends.

- Love and passion for music and technology

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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