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12/11 Paankhuri
Talent Acquistion Manager at Avathara

Views:6 Applications:8 Rec. Actions:Recruiter Actions:0

Program Manager - Marketing (4-6 yrs)

Gurgaon/Gurugram Job Code: 184888

Role: Program Manager

Qualification: Past experience as a Program Manager for online learning programs

Experience: 4+ yrs

About the role:

Program Managers will be the owners of our fellowship programs around music, writing, acting, etc. courses. They will be responsible for the research & development, end-to-end planning, and execution of a program. This is a high authority role with a lot of stakeholder management, which has a clear path for an individual to move towards becoming the Chief Program Officer in the next 2-3 years.

Key Responsibility Areas :

New Program Launch :

- Conduct detailed customer, competition, and market research and define the TG and the product Value Proposition for Sales and Marketing teams.

- Design GTM strategy & execute with the support of marketing, sales & operations teams.

- Prepare the necessary sales enablement collaterals, launch the program with the help of multiple internal teams.

- Prepare the marketing and sales. Prepare all briefs for digital marketing, mid-funnel and design.

Alliances / Program Offerings:

- Identify improvements to existing programs through positioning, bundling, pricing changes and any other initiatives to boost revenue.

- Presenting proposals for an alliance with universities, partners, institutes, etc. for the program

- Learner Management & Engagement

- Manage the class scheduling and learner engagement during the classes

- Get learners to engage before and after the class on the community, enable this via various community managers in the team

- Track relevant analytics and ensure stakeholders are held accountable towards relevant targets / KPIs that works towards the success of any program

Program Revenue Management :

- Own the overall P&L of the program

- Closely track the entire funnel, identify opportunities and execute the required changes to meet revenue targets

Program outcome :

- All programs will be outcome-based, hence driving various monetization, collaboration or work opportunities for learners post any program

- Own the entire program roadmap, from planning, executing classes, learner engagement to facilitating outcome for learners.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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