Founder at Profrea Solutions Pvt. Ltd.
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Profrea Solutions - Manager - Digital Marketing (3-5 yrs)
We are looking for an experienced Digital Marketing Manager to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. He should have exposure to healthcare domain. Candidate should have entrepreneur mindset. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
CANDIDATE PREFERABLY HAVE EXPERIENCE TO EXECUTE WORK BY HIMSELF WITH MINIMUM OUTSIDE AGENCY HELP.
ROLES AND RESPONSIBILITIES :
- Formulation of strategies to build a lasting digital connection with doctors
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Have basic skills set of designing
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors.
QUALIFICATIONS AND REQUIREMENTS :
- Proven experience as Digital Marketing Manager in Healthcare domain
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
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