Proeves - Senior Marketing lead (6-10 yrs)
1. Formulate and deliver on the content engagement strategy for ProEves marketing through blogs and community engagement
2. Demonstrate the ability to work at the strategic level (generating innovative ideas, exploring brand partnerships) and at the tactical level (managing campaign execution, creating content)
3. Track and analyze the effectiveness of any marketing activations and investment against objectives and performance indicators like website traffic, user engagement etc.
4. Lead the marketing activation for ProEves Parent Centre App and other products for daycares/preschool - Idea generation and coneptualisation and working with the team to drive implementation
5. Work with the appointed SEO agency and porEVes internal team to prioritise and implement SEO strategies
6. Maintain a deep understanding of social networks and emerging social media trends industry esp in the childcare industry
The role will be responsible to work closely with the co founders, current marketing support agency and implementation team,
Experience: 8 - 10 years
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