HR Recruiter at TIGI HR Solution PVT. LTD.
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Product Marketing Specialist (3-5 yrs)
What you'll do:
- Collaborate with product management and broader marketing function to develop product positioning and messaging
- Develop target buyer personas via customer interactions
- Work across the marketing team to provide product marketing content for the website, collateral, public and analyst relations, trade shows, online marketing, customer stories, and more.
- Develop tools such as sales kits, ROI analysis, and messaging guides to enhance sales effectiveness.
- Execute cross departmental product launch pans.
- Market intelligence: be the expert on our buyers, who they are, how they buy, and their key buying criteria.
- Be an expert in our product line, offerings and industry needs
- Act as Product Manager for the existing website, introduce designs, features, calculators, etc.
What you'll need
- 3+ years of product marketing or content marketing experience at a major enterprise software vendor, SaaS company, preferably ad tech or video tech (OTT, streaming, online player, etc.)
- Ability to translate complex technical capabilities into simple product messaging that can be easily consumed across multiple buyer personas.
- Storytelling skills and experience creating product narratives and pitches
- Content creation skills, including product demos, whitepapers, blogs, ebooks, newsletters, infographics, product and solution briefs
- Ability to build end-to-end plans and manage execution and distribution across cross-functional teams.
- Excellent written and oral communication/presentation skills, including the ability to create and deliver effective presentations.
- Advanced project management skills with the ability to manage competing deliverables and timelines.