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29/07 Dhara Raval
HR Recruiter at TIGI HR Solution PVT. LTD.

Views:3 Applications:6 Rec. Actions:Recruiter Actions:4

Product Marketing Specialist (3-5 yrs)

Bangalore Job Code: 225861

What you'll do:

- Collaborate with product management and broader marketing function to develop product positioning and messaging

- Develop target buyer personas via customer interactions

- Work across the marketing team to provide product marketing content for the website, collateral, public and analyst relations, trade shows, online marketing, customer stories, and more.

- Develop tools such as sales kits, ROI analysis, and messaging guides to enhance sales effectiveness.

- Execute cross departmental product launch pans.

- Market intelligence: be the expert on our buyers, who they are, how they buy, and their key buying criteria.

- Be an expert in our product line, offerings and industry needs

- Act as Product Manager for the existing website, introduce designs, features, calculators, etc.

What you'll need

- 3+ years of product marketing or content marketing experience at a major enterprise software vendor, SaaS company, preferably ad tech or video tech (OTT, streaming, online player, etc.)

- Ability to translate complex technical capabilities into simple product messaging that can be easily consumed across multiple buyer personas.

- Storytelling skills and experience creating product narratives and pitches

- Content creation skills, including product demos, whitepapers, blogs, ebooks, newsletters, infographics, product and solution briefs

- Ability to build end-to-end plans and manage execution and distribution across cross-functional teams.

- Excellent written and oral communication/presentation skills, including the ability to create and deliver effective presentations.

- Advanced project management skills with the ability to manage competing deliverables and timelines.

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