HR at Shrek Solutions
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Product Marketing Role - IT (3-4 yrs)
Position Name : Product Marketing
Salary In LPA : 8L to 10L LPA
Experience : 3-4 years
Job Type : Full Time
Location : Gurgaon/Gurugram
Qualification : Work Nature : Office
Vacancy : 1
Key Responsibilities :
- Manage go-to-market strategies owning and executing product marketing by developing product positioning and messaging
- Strong experience in Product Launch & features launch. Hands-on experience in both Online PR & Online media.
- Experience in Growth (Understand how to grow millions of users for a Global Product).
- Hands-on experience with SEO and web analytic tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screamingfrog, and Botify.
- Product Marketing : Customer Onboarding, Product virality & User behavior. Know how to make data-based decisions.
- Demand Generation : Work closely with the business development and sales team right from lead generation to deal closure and provide marketing support at every step
- Market intelligence : Constantly track competition, prepare battle cards, conduct sessions for sales teams on competitive positioning
- Content creation : own the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of our products and solutions to customers, prospects, and the sales team
- Analyst relationship : Device a strategy to engage with analysts and manage relationships with analysts like Forrester and Gartner
Requirements :
- 3-4 years relevant product marketing experience in a SaaS B2B environment
- Expertise in demand generation and content marketing programs
- Exposure to managing analyst relations
- Exposure to working on marketing programs for overseas markets would be preferred
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
