Duties :

- Brand Management and developing marketing strategies to build them.

- Responsible for new product launching in different areas (PAN India).

- Planning and Designing promotional materials/tools to support the Sales/marketing objectives with cost-effectiveness.

- Develop strategy and appropriate media plans to periodically review the success of the inputs.

- Joint work with the Tele Sales Team to develop the territories and to understand the market - dynamics and demand, identifying market opportunities for brand building.

- Handling various Distribution Channels like Franchisee/Distributors, etc. for product penetration in various States, cities, and districts level.

- Create, Promote, and monitor Campaigns for Sales promotion.

- Train, motivate, and guide the Tele Sales Team to ensure the continuous growth of the brand.

- Coordinate with the Tele Sales Team, Packing & amp; Distribution Team for allocation of products and fast moving.

- Presently working in a similar capacity with a leading Pharma Company.

Key duties and Responsibilities :

Market Analysis :

- Define market working with market intelligence, provide market context (size, shape, growth, -segments, top line financials, etc.), identify opportunities within it, and make (innovative) recommendations based on this.

- Pipeline buyer analysis document customer attraction to the product, as well as the barriers to buying.

- Competitor analysis.

- Identify competitive and alternative offerings in the market.

- Document their strengths and weaknesses.

- Make recommendations for strategies to sustain our market position to the Product & Market Lead.

- Recommend (innovative) strategies for winning or maintaining our position against the competition.

- Resources and competencies List of capabilities and USPs (by product, service or area).

- Win/loss analysis Understand why the current evaluators of the product did or did not buy, and understand the steps they took in the buying process.

Strategic Planning :

- Product strategy Lead on the creation of the recommended product strategy and Roadmap for the allocated product line.

- Pricing and packaging Contribute towards establishing pricing models, schedules, guidelines, and procedures.

- Business model and plan Lead on the recommendations for the appropriate business model and financial targets. Product and Market Lead, SMG, and Executive communicate outcomes internally.

- Product planning requirements and scenarios Create epic-level outcomes based on customer needs and market definition.

- Stakeholder communications Managing Boards, advisory groups, sector representation, and internal stakeholders, etc.

Go to Market :

- Product positioning Describe the product by its ability to solve market problems.

- Create internal positioning documents to be used to develop external messages, focused on each key buyer or persona articulation of agreed targets.

Sales Enablement :

- Channel and sales training Design and deliver training programs to help the sales channels focus on how to sell the product, not how to use it.
 
- Produce briefing packs for sales teams, containing product USPs, elevator pitches, etc.

Product Evaluation :

- Performance analysis monitors product performance (web stats, usage, financials, etc.).

- Product lifecycle evaluation (inc. profitability).

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