Product Listing Ad Specialist (5-8 yrs)
- Proficient in using Google AdWords, PLA
-Strong analytical skills and experience with data analysis tools such as Google Analytics and Microsoft Excel.
-Experience with A/B testing, campaign optimization, and bid management.
-Develop and execute a comprehensive PLA strategy that aligns with the ecommerce company's overall marketing objectives and revenue goals.
-Conduct keyword research and analysis to identify opportunities for expanding PLA campaigns and improving performance.
-Monitor and analyze PLA performance metrics, such as click-through rates, conversion rates, and return on ad spend (ROAS), and adjust campaigns accordingly.
-Stay up-to-date with PLA trends, technologies, and best practices, and apply them to improve PLA campaigns and performance.
-Develop and maintain PLA reporting dashboards and provide regular performance updates to key stakeholders.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
