Business Head at WhiteCollar International
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Product Incharge - Consumer Durable (6-10 yrs)
Product Incharge required for an MNC in consumer durables based out of delhi.
The CTC limit is 10 lacs people with higher CTC please excuse
Have the best knowledge of product and experience as well as competitions
- Align with global strategy through Line-up MTG/BSM
- Make product strategy for Indian market (Focus products/Highlight features/Key message) along with deep analysis of Market/Industry
- Conduct product training with Technical Marketing team
- Make promotion plans with A&P control with Brand Activation and Marcom (Wow)
- Monthly business review & forecasting, preparation of all required details for monthly management meeting.
Pricing and profitability management :
- Understand and manage prices of the products with term and conditions
- Set competitive price setting by model aligned with global harmonization
- Keep monitoring model wise profitability monthly to generate appropriate profit (GP and MP)
Product Launch :
- Initiate the product launch with Brand Activation/Event and Marcom team & decide plan for product launch (Communication, Media, Event / Placement of product)
- Interact & co-ordinate with Marcom team, communicate to regions & seek support in order to ensure smooth launch within the set parameters.
- Introduces and markets new products by developing time-integrated plans with sales, advertising at the initial stage
Channel management :
- Monitoring sales progress with the interaction of each branch PIC
- Partner (Distributor/Retailer) management by channel with branch
- Channel stock control as well as the placement management of each SKU
for queries-8130127555
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