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12/01 HR
HR at Priyanka India Pvt Ltd

Views:22 Applications:9 Rec. Actions:Recruiter Actions:3

Priyanka India - Executive - Digital Marketing (3-5 yrs)

Delhi Job Code: 193390

Profile : Digital Marketing Executive

Experience : 2 to 4 Years

Digital Marketing Job Responsibilities:

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds, and maintains our social media presence.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Collaborates with agencies and other vendor partners.

- Evaluates emerging technologies.

- Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

- Proficient in marketing research and statistical analysis

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Education, Experience, :

- Bachelor's or master's degree in marketing or a related field.

- Proven working experience in digital marketing, particularly within the industry.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics.

- Working knowledge of ad serving tools.

- Experience in setting up and optimizing PPC campaigns on all major search engines.

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