Human resource at Premas Life Sciences
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Premas Life Sciences - Executive - Digital Marketing (2-4 yrs)
Job Description
- We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.
- Assisting in the formulation of strategies to build a lasting digital connection with customers
- Planning and monitoring the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
Responsibilities :
- Assist in the formulation of strategies to build a lasting digital connection with customers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Linkedin, Instagram etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Come up with new ideas and designs to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Requirements and skills
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skill
