Job Title : Copywriter - Mens Fashion (Powerlook Apparel's Pvt Ltd.)

Job Description :

- Are you a creative wordsmith with a passion for menswear fashion? Powerlook, a dynamic and trendsetting menswear fashion brand, is seeking a talented Copywriter to join our team. The ideal candidate will have a keen understanding of the fashion industry, a strong grasp of storytelling, and the ability to create compelling and engaging content across various platforms. Additionally, proficiency in SEO practices and keyword optimisation is crucial for this role.

Responsibilities :

Content Creation :

- Develop and create engaging and innovative content for blogs, website, and social media platforms.

- Craft compelling product descriptions and narratives that showcase the unique identity of Powerlook.

Blog Writing :

- Generate insightful and trend-focused blog posts that resonate with our target audience.

- Integrate SEO best practices and relevant keywords to enhance online visibility.

Social Media :

- Curate and manage content for various social media channels, ensuring a consistent brand voice.

- Collaborate with the marketing team to create captivating captions and stories for social media posts.

PR Articles :

- Write press releases and PR articles to enhance Powerlook's presence in the fashion industry.

- Implement SEO strategies in PR content to maximise reach and impact.

Research :

- Stay informed about industry trends, competitor activities, and emerging fashion concepts to maintain a competitive edge.

Brand Voice :

- Work closely with the marketing team to ensure that all content aligns with Powerlook's brand voice and identity.

SEO and Keywords :

- Conduct keyword research to optimise content for search engines.

- Implement SEO techniques to improve content visibility and website ranking.

Editing and Proofreading :

- Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.

Qualifications :

- Proven experience as a Copywriter in the fashion industry.

- Strong portfolio showcasing diverse writing styles and content types.

- Excellent written and verbal communication skills.

- In-depth knowledge of menswear fashion trends.

- Familiarity with SEO principles and keyword optimisation.

- Ability to meet tight deadlines and work in a fast-paced environment.

- Creative thinking and the ability to bring fresh ideas to the table.

- If you are passionate about menswear fashion, have a way with words, and possess expertise in SEO practices, we invite you to join our team. To apply, please submit your resume, portfolio, and a cover letter detailing your relevant experience.

Experience : 2-4 years

Location : Lotus Corporate park-Goregaon (East)

Working Days : Monday to Saturday (4th Saturday off)