Manager HR at Powerlook Apparels Pvt Ltd
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Powerlook Apparels - Copywriter (2-4 yrs)
Job Title : Copywriter - Mens Fashion (Powerlook Apparel's Pvt Ltd.)
Job Description :
- Are you a creative wordsmith with a passion for menswear fashion? Powerlook, a dynamic and trendsetting menswear fashion brand, is seeking a talented Copywriter to join our team. The ideal candidate will have a keen understanding of the fashion industry, a strong grasp of storytelling, and the ability to create compelling and engaging content across various platforms. Additionally, proficiency in SEO practices and keyword optimisation is crucial for this role.
Content Creation :
- Develop and create engaging and innovative content for blogs, website, and social media platforms.
- Craft compelling product descriptions and narratives that showcase the unique identity of Powerlook.
Blog Writing :
- Generate insightful and trend-focused blog posts that resonate with our target audience.
- Integrate SEO best practices and relevant keywords to enhance online visibility.
Social Media :
- Curate and manage content for various social media channels, ensuring a consistent brand voice.
- Collaborate with the marketing team to create captivating captions and stories for social media posts.
PR Articles :
- Write press releases and PR articles to enhance Powerlook's presence in the fashion industry.
- Implement SEO strategies in PR content to maximise reach and impact.
- Stay informed about industry trends, competitor activities, and emerging fashion concepts to maintain a competitive edge.
Brand Voice :
- Work closely with the marketing team to ensure that all content aligns with Powerlook's brand voice and identity.
SEO and Keywords :
- Conduct keyword research to optimise content for search engines.
- Implement SEO techniques to improve content visibility and website ranking.
Editing and Proofreading :
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
- Proven experience as a Copywriter in the fashion industry.
- Strong portfolio showcasing diverse writing styles and content types.
- Excellent written and verbal communication skills.
- In-depth knowledge of menswear fashion trends.
- Familiarity with SEO principles and keyword optimisation.
- Ability to meet tight deadlines and work in a fast-paced environment.
- Creative thinking and the ability to bring fresh ideas to the table.
- If you are passionate about menswear fashion, have a way with words, and possess expertise in SEO practices, we invite you to join our team. To apply, please submit your resume, portfolio, and a cover letter detailing your relevant experience.
Experience : 2-4 years
Location : Lotus Corporate park-Goregaon (East)
Working Days : Monday to Saturday (4th Saturday off)