Job Title : PRA

Overall Goal: Current Account RM will be responsible for

- Managing a book of a Segment Current Account Customers

- Acquisition of new customers

- Enhancement of the relationship by cross-selling products and services as per the profile & need of the these current account customers

- Deepening the size of the relationship and retention of the customers by providing the best possible services and being the dedicated point of contact for these customers

- Make RBL Bank a primary bank for customer and get maximum wallet share

Key Result / Responsibility Areas:

a)Portfolio Management

- Engage with current account customer mapped to RM on regular basis

- Identify existing/new customers who meet Segment product criteria and upgrade these customers under the Segment programme.

- Ensure that Group company and Family customers are grouped

- Regularly interact with the customer to build rapport and understand the profile. The customer profiling should be used to set customer level objectives post discussion branch Manager/TL. Customer interaction to be regular updated in system provided.

- Ensure that within each customer group a minimum number of stipulated Income Generating products are sold as per the customers profile and needs. RM to Cross sell appropriate products to the customers and ensure activate usage.

- Enhance Values within each of the customer groups by ensuring that a/cs are activated

- Acquire new customers who meet product & program criteria

B) Sales : Acquisition, Build up, Penetration and Retention

- Increase liabilities size of relationship i.e

- Growth in account balances of existing customer

- Acquire group company/family accounts of primary customer

- Keep track of customer accounts to prevent outflow of funds

- Cross Sell Bank Products for revenue generation and engagement

- Cross Sell various RBL Bank products like TPP, FD. Credit Card, Loans, Salary Accounts to customers and related family

- Basis customer business requirement cross sell products like POS, Payment Gateway, Trade /Forex ( LC /BG/ Remittance /OD), Doorstep Banking Services.

- Drive active transaction through RBL bank account

- Should know the customers business in order to provide banking and financial solutions

- Register customer for various Direct Banking Channels of the bank

C) Customer Services

- Ensure quality customer service is delivered

- Recording complaints as per the specified process

- Resolving all complaints received from portfolio customers within the stipulated TATs and ensure appropriate customer communication on closures

- Preventive complaint management by regular interaction with the customers

D) Target Achievement

- CA RM will be given a quarterly and yearly target on revenue, product cross sell and book value build up

- Basis the Target the RM will be tracked on regular basis for achievement of the Targets

- CA RM will be evaluated on Portfolio Score Card

Competencies:

- Sales and Influencing Skills

- Banking Product & Process Knowledge . The candidate should have past experience of Current Account product & processes, Trade & Forex, Door Step banking and other current account related products.

- Planning and Organizing Skills

- Communication skills

- Knowledge of Competition & Current trends in financial Industry.

Preferred Sector : BSFI

Education : Post Graduate

Experience : Above 2 - 5 years in a sales & / or relationship role in any of the sectors mentioned above

Reporting : CA RM will report to Branch Managers

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