HR Recruiter at Policybazaar.com
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Policybazaar.com - Product Associate - Digital Marketing (1-3 yrs)
You may refer to the below JD for the role:
You will collaborate with our Digital marketing and Product team in ways that will strengthen our brand, traffic and boost sales. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers- problems. You are obsessed with tracking performance, and have the data to prove what's working and what isn- t. For this role, you be a creative and quantitative thinker.
1. Develop comprehensive Digital marketing plans in coordination with marketing teams.
2. Track and Monitor performance of Different Marketing Channels.
3. Create reports about the performance of a given product, and suggest concern and possible improvement areas.
4. Do market study, conduct customer surveys and collect feedback from sales team and suggest product enhancements.
5. Competition analysis to suggest new features and advise salespeople on a competitive pricing strategy.
Person has to be extremely proficient in Microsoft PowerPoint, and Excel. Basic understanding of SEO, Pay Per Click Channels, Email Marketing, and Affiliate Marketing would be a plus.