11/04 Prachi Gorian
HR Recruiter at Policybazaar.com

Views:95 Applications:43 Rec. Actions:Recruiter Actions:4

Policybazaar.com - Executive/Senior Executive - Paid Marketing (3-4 yrs)

Gurgaon/Gurugram Job Code: 70403

About PolicyBazaar : Policybazaar.com is India's leading online insurance comparison portal that has earned for itself the trust and goodwill of over 5,000,000 customers seeking both life and non-life insurance. Our vision as a Company is to empower the Indian consumers, help them compare and make an informed choice for their various insurance needs.

Key Role :

1. Strategize, Plan and execute campaigns across Google, Facebook, Bing, Affiliate, App and other paid campaigns

2. Manage spends at scale with ROI focus

3. Accountable to meet the monthly lead requirement for the business units

4. Co-ordinate with technology and Product team to get various initiatives implemented

5. Optimize campaigns to maximize Growth while maintaining ROI

6. Analytics orientation with effective reporting to drive decision making

Competencies required :

1. Search Advertising (Google & Bing)

2. Display/Native/Video Advertising (Google, Facebook, Native Platforms)

3. Affiliate Management

4. Mobile App Marketing

Experience & skills :

1. 2+ Years of work experience in digital marketing

2. Hands on Experience of working with Google/Facebook and Similar platforms would be preferred.

3. Should have working knowledge of Google Analytics and Google Tag Manager 

Add a note
Something suspicious? Report this job posting.