11/04 Prachi Gorian
HR Recruiter at Policybazaar.com

Views:112 Applications:44 Rec. Actions:Recruiter Actions:0

Policybazaar.com - CRM Executive (1-3 yrs)

Gurgaon/Gurugram Job Code: 70514

Role and Responsibilities :

- Experience in email marketing/ sms marketing/ lead generation.

- Planning for email campaigns & SMS campaigns - segmentation, execution & reporting

- Identify the target audience and grow our customer list

- Well versed with using Excel and other data sorting tools to create & segment lists

- Familiar with the concepts of Google Analytics & how website traffic is controlled and reported

- Manage our email marketing customer database, using best practices for list segmentation, list cleansing, and database management

- Experience with any CRM/ Marketing Automation tool

- Should have the understanding of all the metrics associated with the email & SMS channel and should be able to improve them

- Should be able to create and conceptualize SMS & Email copies and work with designers to prepare the creatives

- Should have knowledge of MS. Excel (V-lookup, H-lookup,etc).

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