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14/05 Ashi Yadav
Executive - Human Resource at Policybazaar.com

Views:20 Applications:14 Rec. Actions:Recruiter Actions:0

Policybazaar - Content Writer (5-6 yrs)

Gurgaon/Gurugram Job Code: 325580

JD - Content Writer/ Copy Writer

PBPartners is a leading insure-tech company dedicated to revolutionizing the insurance industry through innovation and technology. We specialize in providing cutting-edge solutions for insurance agents, customers, and partners, ensuring seamless experiences and robust coverage options.

Job Description:

Seeking a talented Content Writer/Editor with a strong background in the insurance industry to join our dynamic team. The ideal candidate will be responsible for crafting compelling and informative content tailored to various stakeholders, including insurance agents, customers, and internal teams. Additionally, the candidate will play a key role in developing and refining our brand voice and messaging across all channels.

Responsibilities:

Content Creation:

- Research, write, and edit a wide range of content, including articles, blog posts, website copy, social media posts, and marketing materials, focusing on the insurance industry.

- Develop engaging and informative content for different audiences, including insurance agents, customers, insurers, and internal teams.

- Ensure all content is accurate, relevant, and aligned with company goals and brand guidelines.

Brand Messaging:

- Collaborate with marketing and branding teams to develop and maintain a consistent brand voice and messaging across all channels.

- Write compelling brand copies for advertisements, email campaigns, landing pages, and other marketing materials.

- Help define and refine key brand messages and value propositions to resonate with target audiences.

Industry Insights:

- Stay updated on industry trends, regulations, and market developments within the insurance space.

- Research and analyze competitor content and marketing strategies to identify opportunities for differentiation and improvement.

Content Optimization:

- Optimize content for SEO to improve visibility and organic search rankings.

- Monitor content performance metrics and user engagement to identify areas for improvement and optimization.

Collaboration:

- Work closely with cross-functional teams, including marketing, product development, sales, and customer support, to ensure content aligns with business objectives and customer needs.

- Collaborate with subject matter experts to gather insights and input for content development.

Requirements:

- Ideal candidate with 5-6 years of experience in the BFSI/ Insuretch Space

- Bachelor's degree in English, Journalism, Communications, Marketing, or related field.

- Excellent writing, editing, and proofreading skills, with a keen eye for detail and grammar.

- Strong understanding of insurance terminology, products, and industry trends.

- Ability to craft compelling and persuasive brand messaging that resonates with target audiences.

- Proficiency in SEO best practices and content optimization techniques.

- Experience with content management systems (CMS) and digital marketing tools.

- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.

- Highly organized, self-motivated, and able to manage multiple projects and deadlines simultaneously.

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