General Manager - HR at Pocket52
Views:230 Applications:89 Rec. Actions:Recruiter Actions:16
Pocket52 - Manager - Retention Marketing (2-6 yrs)
Marketing Execution :
- Understand revenue and retention strategy
- Analyze funnel data and understand the player movement on the app and web
- Support in preparing and executing monthly marketing calendar for various campaigns.
- Work with internal team to manage retention campaigns and hit monthly retention and revenue targets.
- Complete ownership of all outbound marketing communication across all channels including email, SMS, push and in-app communication
- Perform extensive campaign analysis daily, weekly, monthly to continuously improve communication and come up with different campaigns
1. Perform creative analysis
2. Funnel analysis
3 Take Full ownership for execution of various campaigns on revenue and retention.
4. Work with creative designers / web designers to ensure timely execution of campaigns.
5. Manage and own project timelines, creative quality, and content effectiveness.
6. Work with internal teams to co-ordinate the campaign content, creative delivery.
7. Create/Work within the reporting framework to analyze effectiveness of all campaigns.
8. Engage in data analysis to improve and refine campaign performance.
Requirements
- B-Tech + MBA Marketing from a reputed college
- Excellent academic record, strong logical and analytical skills.
- 3-6 years of experience in retention marketing
- Excellent communication and analytical skills.
- Desirable
- Experience in real money gaming space
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
