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27/11 Kruti Tanna
Executive HR at PivotRoots

Views:136 Applications:51 Rec. Actions:Recruiter Actions:0

PivotRoots - Brand Strategist (3-5 yrs)

Mumbai Job Code: 100396

Brand Strategist


Company profile:

PivotRoots summarize all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience led digital strategies.

Company website: http://www.pivotroots.com/#slide1

Our clientele include:

Amazon prime, Disney, Spaces, Dr. Fixit, etc.

Our Core Pillars are:

- Making complex strategies simple yet effective

- Bridging ideas with technology & communication

- Creating an experience

Key Service Portfolio:

- Strategy & Consulting: Strategic planning | Media planning | User Experience Design | Performance marketing | Analytics & optimization

- Biddable Media: Search engine marketing | Display | Affiliate marketing | Mobile marketing | Social media

- Earned & Owned Media: Search engine optimization | Social media marketing | Content marketing | Data analytics | Website maintenance

- Experiential Marketing: Mobile app design| Web site strategic planning | Website development | Domain Hosting | Campaign Creatives

- Technology Led Solutions: Mobile app development | Single-view multichannel dashboard | Real time campaign monitor | Lead management

Perks, Benefits and Work Culture :

- We are a passionate team working together towards the common goal of growth and innovation for the organization and ourselves. Along with Monthly Rewards and Recognition Programs, we also provide Health Insurance (Family cover) and adhere to a ZERO tolerance POSH Policy. Birthdays, Anniversaries and achievements of our employees are celebrated with great enthusiasm.

- Every first Saturday of the month is working, which is when we usually organize interactive learning sessions and fun activities. And oh, the scrumptious Saturday lunch is on the house!

- You- ll find that it's an exciting and vibrant place to work at, where you- ll connect with diverse and talented people. We look forward to you becoming an integral part of our team

- Our aim is to enable you with the direction, support, and resources you require to be successful. PivotRoots is a place where you can make a difference, learn, and grow as you contribute and share in our mutual success.

Roles & Responsibilities :

- Ability to create an overall marketing roadmap for pitches and on-boarded clients

- Have strong understanding of businesses. Should have a combination of creative and analytical mind

- Ability to execute the planning on overall strategy of the allocated clients (current and new)

- Understanding the Brand story, strategizing to boost their growth and to strategies a growth roadmap to communicate a cohesive brand message throughout

- Coordinate with team to define campaign objectives, set key performance metrics, and establish project approach.

- Be able to lead client presentations

- Select appropriate frameworks and tools to solve client's business problems through marketing solutions

- Ability to craft brand architectures by identifying key pillars, tonality, personality, brand promise, mission and manifesto via primary and/or existing research.

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