Senior HR Executive at Pittie Group
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Pittie Group - Area Sales Manager (4-14 yrs)
Area Sales Manager - Modern Trade - Delhi / Uttar Pradesh (Entire)
- Handle accounts for National modern trade, E-commerce & standalone chains.
- Accountable for revenue generation and monitoring competitor's activities, etc.
- Mentoring and providing training to the existing team for better understanding of the market
- Involved in recruiting new staff for the organization. (Promoter & Merchandiser, Senior Merchandiser)
- Successfully designing and implementing strategies for a focused brand and achieving agreed target for the department.
- Sharing best practice of Trade Marketing and Execution.
- Assuring the timely implementation of category and brand input plans.
- Enlarging section as a business contributing unit for the circle and branch through handling outlet level planning, budgeting, utilization of resources
- Negotiation & generation of POs from local buying managers, servicing of POs in co-ordination with supply chain for stocks
- Ensuring 100% fill rates to MT accounts by managing stocks at distribution centre & right forecasting.
- Handling Trade Activations for MT accounts in assigned territory for merchandising activities like new launches, visibility and promotions conducted at the account & customer service through generate sales.
- Handling team comprising of Sr. Merchandisers, Merchandiser & Promoters at the outlet level for merchandising.
- Execution of daily plan and weekly plan and monitor the Sr. merchandiser/Merchandisers/Promoter working the market.
- Supervise DSR, Sr. Merchandiser/Merchandiser/Promoter daily and achieve target assigned to them.
- Evaluate regularly the efficiency of DSR and channel.
- Get the logistics of stock smoothly from Warehouse to retailers.
- Manage relationships/agreements with external partners
- Focus on maximum primary stock in the store through ARS/Manual orders.
- Ensuring proper merchandising in the store, Visibility, Signage, Gobbler and timely replenishment of stock (FIFO).