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23/06 Pooja Raul
Lead - Talent Acquisition at Piramal

Views:126 Applications:50 Rec. Actions:Recruiter Actions:0

Piramal - Brand Manager (8-15 yrs)

Mumbai Job Code: 219754

Roles and Responsibilities:

- Work on assigned brands/destinations to maximize all revenues and profitability through the development and execution of growth-oriented, customer-centric marketing strategies.

- Assist the Marketing Manager in implementing a marketing strategy that is aligned with the overall Piramal Realty marketing objectives.

- Assist in the Implementation of assigned brand plans and budget to meet revenue and profit targets.

- Implementation of brand/project/destination strategies to maximize profitable sales for each customer segment, identify new growth opportunities and enhance customer satisfaction.

- Build and manage relationships with advertising agencies, vendors and suppliers

- In conjunction with CRM and Marketing Manager, help manage effective relationships with customers and identify specific initiatives that improve the overall customer journey and overall retention.

- Ensure that formal briefs for designated projects are provided to Marketing Services & External agencies for all relevant marketing activity.

- Maintain standards and guidelines for external marketing communications for assigned brand group.

Desired Candidate Profile :

- Graduate Degree, preferably Marketing or Digital Marketing. Post Graduate advantageous.

- Knows or has education to apply basic marketing mix concepts (e.g., brand positioning, brand architecture, competitive assessment, marketing objectives/strategies and customer segmentation).

- Experience using data and analytics to drive successful marketing/branding programs.

- Achieve high results in brand awareness and recognition (based on survey conducted by third parties) and increase market share.

- Manage marketing costs as a percentage of sales.

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