Assistant HR Manager at Pilgrim
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Pilgrim - Manager/Senior Manager - Performance Marketing (3-10 yrs)
1) Manage campaigns on Facebook & Google to drive sales on the brands website
2) Develop and implement comprehensive digital marketing programs in line with brand plans and business priorities.
3) Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives
4) Create affiliate and manage social media paid ad campaigns
5) Leverage data insights to identify root causes & build solutions
6) Develop new ideas to improve and support branding department initiatives.
7) Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns.
8) Ability to take on challenging deadlines and priorities
Profile of the Candidate :
- A proven track record of running ads with spends of minimum 20 lakhs INR per month, ideally 50 lakhs INR per month or more on a single brand whether inhouse or as a part of the agency
- Minimum 3 years of experience, higher is better