Piana IT Solutions - Account Coordinator - Search Engine Marketing (3-5 yrs)
A leading Media Agency is looking forAccount Coordinator (Search)
Location: Mumbai / Gurgaon
Reports to: Operations Head
Job Description:
- Execute tests, collect and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Work with the development team to ensure SEM best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking and other factors to improve SEM for target keywords.
- Collaborate with agencies and partners
Desired Skills and Experience:
- 1 To 3 years- experience in SEM
- Strong computer skills, specifically with MS office (Excel, Power Point, Word)
- Excellent written & verbal communication and presentation skills
- Bachelor's degree is a must
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends)
- Experience with bid management tools (e.g., Marin, Kenshoo, Search Ignite) shall be an added advantage
- Up-to-date with the latest trends and best practices in SEM
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
