Senior Human Resource Associate at Physics Wallah
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Physics Wallah - Manager - Category Marketing (2-4 yrs)
Job Role : Category Marketing Manager
What is this role ?
- This role requires a dynamic individual with a strategic mindset, excellent project management skills, and a proven track record in creating impactful marketing campaigns across diverse channels.
What You will Do ?
1. Marketing Channel Management and ROI Optimization :
- Manage marketing channels, including paid digital (Google & Meta Ads), influencer marketing, SEO, and offline marketing.
- Optimize channel performance to maintain a healthy Return on Investment (ROI).
2. Strategic Planning and GTM Strategy :
- Develop comprehensive quarterly and monthly marketing plans, aligning with organizational goals to achieve revenue and lead generation targets.
- Utilize data-driven insights to refine strategies and adapt to market dynamics.
- Conduct thorough competitor research to identify market trends and opportunities.
3. Event Management :
- Take charge of orchestrating various events, including batch launches, result celebrations, seminars, and webinars.
4. Content Marketing :
- Strategies relevant content for drip marketing campaigns, ensuring a personalized and engaging user journey.
- Plan eye-catching creatives with the design team for promotions across various platforms.
5. Stakeholder Management :
- Work closely with business, product management, sales, and customer success teams to ensure alignment on marketing objectives and messaging.
You are Someone Who Has :
- Bachelor's degree in Marketing, Engineering, or a related field. MBA is a plus.
- Prior experience of working in Startups would be a plus
- Proven experience (2-4 years) in marketing roles, preferably in the Ed-tech industry.
- Strong understanding of educational trends, curriculum needs, and the evolving landscape of technology in education.
- Exceptional project management skills with the ability to manage multiple campaigns simultaneously.
- Analytical mindset with proficiency in data analysis and reporting tools.
- Excellent communication and interpersonal skills.
- Creative thinker with a strategic approach to marketing.
- Team player with the ability to collaborate across departments.
