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11/12 Mary Kumar
Head - HR at Phable Care

Views:126 Applications:72 Rec. Actions:Recruiter Actions:13

Phable - Specialist - Performance Marketing (3-5 yrs)

Bangalore Job Code: 139081

About Phable :

Who we are :

- Phable is on a mission to create an ecosystem of patients, doctors, hospitals, health devices, insurance, and patient care service providers.

- For patients, we provide a single platform for digitizing prescriptions, personalized health reminders, tracking vitals by syncing with devices from daily steps to blood levels and symptoms.

- For doctors, we- re creating India's first dedicated care management platform for chronic conditions like hypertension and diabetes.

Who We're Looking For : 

- Exceptional, innovative people! If you- re passionate about building delightful user experiences, driven to always do the right thing and hungry to impact millions of lives, chat with us!

What this role is about : Performance Marketing Manager

- We are on the lookout for someone who lives, breathes & eats digital marketing and is perfectly capable of handling strategy and execution hands-on. You will be responsible for driving the growth, development, execution & measurement of multi-platform digital strategies focusing on user acquisition and engagement

You Should Apply If You :

- Hands-on experience (and we mean without external support!) in developing and optimising consumer ad campaigns at scale.

- You are an expert across bidding/ ad serving platforms not limited to Facebook or Google Ads

- A proven track record of creating and executing online successful consumer advertising plans that are creative, engaging, testable, and highly analytical (preferably in the tech/travel domain)

- Experience quantitatively analysing media mix models to develop measurable online media channel strategy and plans for campaigns > 50L a month

- Experience driving the collection of market intelligence; setting market benchmarking goals in collaboration with business owners

- Strong data-driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs.

Required Skills/Experience :

- Experience of 3-5 years in digital performance marketing Bachelor's degree (Engg, Mathematics, Statistics, or Finance a plus) or entrepreneurial street creds.

- Ability to problem solve and think critically.

- Deep understanding of SEO, SEM, FB Ads, Google Ads, other paid tools etc

- Proven record of managing multiple projects at once.

- Ability to stay highly organised and efficient in a fast-paced, high-performance work environment.

- A deep understanding of analytics tools (AppsFlyer/Singular, GA) is a must, with an aptitude for numbers

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